What style?


Livelink provides few styles: bold, italics, subscript, superscript and underline. Only bold is allowed because text formatted with the rest of those styles is really difficult to read or can be confused with a hyperlink, like the underline style (which is also deprecated therefore I won't use it on this page).

Bold

Bold is the style you want to use when you need to enphasize some important information on the page or to draw the user's attention.

The problem

So what could go wrong when using bold? Many things in fact.
Many many content owners overuse it. Bold should be used sparingly otherwise it defeats the purpose. It is good to use bold to emphasize some key words in your page to possibly match users expectations and draw their attention to them, but bolding the whole page, a paragraph or too many sentences is overkill.
Let's see an example (you can change the text with the "Bold it!" button and reset the text with the "Reset" button):

Good usage of bold


Headings are often not given the right importance...and the right order either.

In Livelink you will find 3 styles: Heading 1, Heading 2 and Heading 3. Use them. Search engines use them to rank the pages so try to get them right and make sure they are descriptive enough.

The order you use them is also important. Heading 1 should come first, followed by Heading 2 and Heading 3. Generally speaking Heading 1 is the main heading on your page; Heading 2 is the "main sections" heading (which means that you can have as many Headings 2 as you need for as many main sections you have) and Heading 3 is for the subsections of the main sections (again you can use as many Heading 3 as you need for as many subsections you have).

Only one Heading 1 is allowed on a page (that is the overall heading).
This is how you create dependencies among different sections of your content on a page: when you use Heading 3 is because you want to usually give more details about something that you have been mentioning in, say, the preceeding paragraph which has got Heading 2:


Bad usage of bold



Headings are often not given the right importance...and the right order either.

In Livelink you will find 3 styles: Heading 1, Heading 2 and Heading 3. Use them. Search engines use them to rank the pages so try to get them right and make sure they are descriptive enough.

The order you use them is also important. Heading 1 should come first, followed by Heading 2 and Heading 3. Generally speaking Heading 1 is the main heading on your page; Heading 2 is the "main sections" heading(which means that you can have as many Headings 2 as you need for as many main sections you have) and Heading 3 is for the subsections of the main sections (again you can use as many Heading 3 as you need for as many subsections you have).

Only one Heading 1 is allowed on a page(that is the overall heading).
This is how you create dependencies among different sections of your content on a page: when you use Heading 3 is because you want to usually give more details about something that you have been mentioning in, say, the preceeding paragraph which has got Heading 2:


The first box "Good usage of bold" shows how the bold style should be used without engulfing the text with too much of it. As you can see the user's attention is drawn to key areas.

The second box "Bad usage of bold" shows instead what happens when you overuse the bold style. When you look at the text you are literally overwhelmed by so much bold that the user's attention is not drawn anymore to few relevant areas but to almost each word and sentence: nothings stands out anymore because almost everything is bold. This, therefore, defeats the purpose of having bold in the first place.

Bold as heading

Often editors mistake bold for heading style and use it as such. Headings have their own styles. Bold is only for emphasizing text. Bold used as heading can cause accessibility issues especially to screen reader users. If I use some bolded text as a heading the screen reader will not treat it as a heading but as bolded text so there is no way that the user will know that the text in question is a heading unless it is marked with the appropriate style.


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